OK, folks. We’re taking a step back from our usual HubSpot and inbound fare this week to talk about a topic that has had tongues a-waggin’ for the past few months — ChatGPT and the future of our lives with artificial intelligence now becoming rapidly more prevalent.

🔎 Related: How to use AI for marketing (exclusive Marketing Smarts conversation)

Are language learning models like ChatGPT and artificial intelligence the best thing ever, or is it going to rock our collective worlds in the worst way possible? It depends on who you ask. Here are some of the predictions and hot takes that have been flying off the presses recently:

• Predicting stocks and public opinion all potentially possible with ChatGPT-like models
• ChatGPT will lower the barrier to entry for cyber crime
• Can ChatGPT predict what will happen with banks?
• Will ChatGPT take all of our jobs? Goldman Sachs predicted 300 million jobs lost

But in this episode, Liz shared this pretty rockstar quote from the Atlantic about the crazy predictions we’re seeing come out — and, more importantly, how at least a meaningful number of them will likely end up being wrong:

“Imagine somebody showing you a picture of a tadpole-like embryo at 10 days, telling you the organism was growing exponentially, and asking you to predict the species. Is it a frog? Is it a dog? A woolly mammoth? A human being? Is it none of those things? Is it a species we’ve never classified before? Is it an alien? You have no way of knowing. All you know is that this thing is larval and it might become anything. To me, that’s generative AI. This thing is larval. And it might become anything.”

And that’s why we’re having this discussion today. 

Because while the future of AI and ChatGPT-like solutions may still be murky, at best, to discern, this is still a conversation we need to be having as business owners, marketers, sales pros or anyone involved in the success and growth of organizations.

Oh, and this week, we've got a very special guest joining us! Jorge Fuentes ... 

Here's what we cover in this episode ...

• What excites us about this conversation about AI, and what has us very concerned?
• What are the good things we've seen so far? (Spoiler alert, we love some of the early adoption and creativity!)
• What are the biggest concerns and potential inbound implications we need to think about? And why did Liz's concern cause her to literally stand up for the first time ever to deliver a rant?
• What are the ethical considerations we need to think about with AI and tools like ChatGPT? 
• What do you, our HubHeroes audience, need to start doing right now?

And that's only the beginning ...