Search usage is growing faster than ever, yet website traffic is falling across industries.
In this episode of The Deep Dive, we explain why.

This is a data-driven breakdown of the Great Decoupling, the structural split between rising search demand and collapsing clicks caused by AI overviews, zero-click results, and AI-native discovery platforms. We explore how Google AI Overviews, ChatGPT, Perplexity, and Claude are reshaping user behavior, why CTRs are collapsing for both organic and paid search, and how even category leaders like HubSpot were caught off guard.

You will learn why AI traffic converts four to five times better than traditional organic traffic, how citation rewards reverse performance decline, and why authority, structure, and third-party validation now matter more than rankings. We also introduce the integrated future of SEO, AEO, and GEO, and explain why the next 18 to 24 months are critical for establishing AI visibility before the conversion tipping point arrives.

This episode is essential listening for CMOs, marketers, founders, and content leaders navigating the AI-driven search economy.

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