A look at the demographics of podcast audiences who are the medium’s fans… as well as the opposite. Credits: <ul>
<li>Written by Tom Webster</li>
<li>Edited by Gavin Gaddis and Bryan Barletta</li>
<li>Audio edited by Gavin Gaddis</li>
</ul>Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit <a href="https://soundsprofitable.com/" target="_blank" rel="noreferrer noopener">soundsprofitable.com</a>.

A look at the demographics of podcast audiences who are the medium’s fans… as well as the opposite. Credits: Written by Tom Webster Edited by Gavin Gaddis and Bryan Barletta Audio edited by Gavin Gaddis Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

A look at the demographics of podcast audiences who are the medium’s fans… as well as the opposite. Credits: <ul>
<li>Written by Tom Webster</li>
<li>Edited by Gavin Gaddis and Bryan Barletta</li>
<li>Audio edited by Gavin Gaddis</li>
</ul>Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit <a href="https://soundsprofitable.com/" rel="noopener noreferrer">soundsprofitable.com</a>.

The Great Podcast Divide: Understanding Fans vs. Anti-Fans

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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The Great Podcast Divide: Understanding Fans vs. Anti-Fans

The Great Podcast Divide: Understanding Fans vs. Anti-Fans