Your host, Samir Elkamouny, talks with the CEO of Popsixle, Noah King. Popsixle packages together browser information, click information, and de-identified user information and sends it back to your Meta ad account. By sending compliant, 1st-party data, 100% of your signals are usable and no longer impacted by iOS14. With Popsixle, you can gain access to all of your data, in real-time. You can see what data was shared, whether it was accepted, and what was included within the data payloads.

To learn more about Noah's work, click here.

If you'd like to be a guest on Scaling with Samir, click HERE.