In this episode of Teenpreneurship: Growing Business and Self, your host Tyberiusz Podkast dives into an exciting crossover of business and basketball, using insights from Matt Watkinson’s book The Grid. Tyberiusz breaks down how "The Grid" serves as a powerful decision-making tool for entrepreneurs, helping them balance the three essential goals of any successful business: desirability, profitability, and longevity.

Through engaging stories, real-world examples, and lessons from the NBA, Tyberiusz explains why treating your business like a whole system—much like solving a Rubik’s Cube—is the key to long-term success. From Airbnb’s game-changing desirability to Taylor Swift's profitability power plays, and even GoPro’s marketing-driven longevity, this episode is packed with actionable lessons. Tyberiusz also ties these concepts to the dynamics of NBA teams like the Golden State Warriors and the Lakers, emphasizing how adaptability and teamwork are as crucial in business as they are on the court.

With his usual energy and straightforward style, Tyberiusz encourages listeners to reflect on their own projects: Are they balancing desirability, profitability, and longevity? Tune in for some fresh strategies, relatable insights, and a final thought-provoking challenge to apply "The Grid" to your entrepreneurial ideas. Don't forget to share your takeaways with Tyberiusz on Instagram