Episode 2: Hiring Assistant Coaches

In this episode of West Coast Gridiron, Coach Freeman breaks down one of the biggest factors in building a successful football program: hiring the right assistant coaches. He shares why character, communication, fit, and trust matter just as much as football knowledge, and how a strong staff can shape culture, develop players, and elevate the entire program. This is a practical, leadership-focused conversation for any coach who wants to build a winning team from the inside out.