Summary

In this episode, Matty F and Jon welcome Scott Dewing, a prominent wedding DJ, to discuss his journey in the industry. They explore the importance of branding, the transition from club DJing to weddings, and the impact of COVID on the business. Scott shares insights on how he navigates client expectations, the role of social media in his marketing strategy, and the significance of building relationships with wedding venues. The conversation highlights the evolving landscape of wedding entertainment and the unique selling propositions that set DJs apart in a competitive market.

Instagram - djscottdewing
www.djscottdewing.co.uk

Takeaways

Branding is crucial for standing out in the wedding industry.
Transitioning from club DJing to weddings can be financially beneficial.
Social media plays a significant role in attracting clients.
Building relationships with venues can lead to more bookings.
COVID provided an opportunity to focus on business development.
Understanding client expectations is key to success.
Unique selling propositions can differentiate DJs in a crowded market.
Investing in quality equipment and branding materials pays off.
Networking with other DJs can provide valuable insights and opportunities.
Continuous learning and adaptation are essential in the entertainment industry.

Chapters

00:00 Reconnecting and Reflecting on the Year
03:12 Charity Events and Community Engagement
03:47 Podcast Journey and Listener Engagement
05:28 Introduction and Guest Introduction
10:51 Transitioning from Clubs to Weddings
18:08 Building a Wedding DJ Business
22:40 New Chapter
25:47 Social Media and Marketing Strategies
30:43 The Power of Social Media Presence
35:34 Balancing Venue Recommendations and Availability
42:00 Branding as a Unique Selling Proposition
48:14 The Groove Junction Cut 
48:22 Introduction and Branding Insights
54:01 The Importance of DJ Appreciation and Wrap-Up
56:32 The Groove Junction End

Send us a text

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You can always follow DJ Matty F and DJ Jon Colley on TikTok and Instagram, @DJMattyF and @joncolley238

You can also find The Groove Junction on YouTube

Podcast Website : www.thegroovejunction.com

Email the Matty or Jon at the following

[email protected]
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