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Have you ever looked back and realized the opportunities that built your business weren’t part of the plan at all?

Sometimes entrepreneurship starts with a big vision. Other times, it starts with a side hustle, a part-time job, and the willingness to walk through the doors that keep opening.

In this episode of the GROW & Flourish Podcast, Heather Falls sits down with Madelyn Victoria, social media manager and founder of Madelyn Victoria Co., to talk about her journey from working behind the counter of a small-town Alabama bookstore to building a social media management business serving clients across the country.

Madelyn shares why she calls herself an “accidental entrepreneur,” how working at a bookstore during the excitement surrounding HGTV’s Home Town Takeover gave her unexpected opportunities to create content and market events with bestselling authors, and how those experiences helped shape the people-first marketing strategies she uses with service providers today.

Together, Heather and Madelyn explore why business owners don’t need to chase viral content to build a successful online presence, how consistency creates trust and keeps your business top of mind, and why showing up consistently doesn’t have to mean posting every day.

If you’ve ever felt overwhelmed by the pressure to constantly create more content, this conversation will remind you that consistency doesn’t have to look like everyone else’s. It just needs to be something you can actually sustain.

What You'll Learn:

● How Madelyn went from small-town bookseller to full-time social media manager

● How unexpected opportunities helped shape the business she runs today

● Why attention and viral content don’t always translate into trust, clients, or revenue

● How consistent social media content helps service providers stay top of mind

● Why two or three quality posts a week can be more effective than an unsustainable posting schedule

● How to repurpose content and create repeatable posts instead of constantly starting from scratch

● How to use social media to warm up your audience before launching a new offer or membership

Key Takeaway

You don’t have to go viral to build a business people remember.

Madelyn’s story is a reminder that growth often comes from recognizing the opportunities already in front of you and that when it comes to marketing, consistently building trust with the right people can matter far more than reaching the most people.

Action Step

Take a look at the way you’re currently showing up on social media and ask yourself:

1. What does consistency realistically look like for me and my business?

2. What content have I already created that I could repurpose instead of starting from scratch?

3. What is one question my clients or potential clients ask me all the time?

Take that question and turn it into a simple talking reel this week. Use the question as your hook and answer it the same way you would if someone asked you directly.

🎁 Learn More from Madelyn at the Secret Membership Summit

Madelyn is one of 20 expert speakers joining us for the Secret Membership Summit, September 14–17.

During her workshop, Madelyn is diving deeper into how to stay consistent on social media while marketing your membership—including five repeatable posts you can use every month and how to film a month of content in approximately 20 minutes.

Join the waitlist for your free ticket here:

www.growflourishco.com/sms

If you’re ready to simplify your business and create more time freedom:

✨ Join the Focus & Flourish Circle™
A supportive space to plan your marketing, learn how to build with automations, AI, and systems to get your time back, gain clarity, and grow your business with intention.

www.growflourishco.com/grow

✨ Connect with us:
Instagram: https://www.instagram.com/growflourishco
Personal IG: https://www.instagram.com/heatherschlickfalls
Facebook: https://www.facebook.com/growflourishco

🔗 Connect With Madelyn:

Instagram:  https://www.instagram.com/madelynvictoriaco

 Madelyn Victoria Co. is a social media manager for busy service providers and coaches who want to be seen online, but don't have the time to do it themselves.

She takes everything social media-related off your plate, including coming up with the strategy, making content, editing reels, and scheduling it all, so you can get consistent leads and focus on running your business. She'll even help you get found when people search online or ask ChatGPT who to hire.

Find her at madelynvictoriaco.com

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Have you ever built something successful and still felt like it wasn't quite the right fit anymore?

Many women entrepreneurs start a business with one vision, only to discover along the way that their strengths, passions, and priorities have evolved. The question becomes: Do you stay where you're comfortable, or do you give yourself permission to pivot?

In this episode of the GROW & Flourish Podcast, Heather Falls sits down with Beth Kocol, founder of Studio320 Virtual Solutions, to talk about her entrepreneurial journey from being laid off while pregnant to building a thriving Etsy shop, and ultimately transitioning into a business built around systems, strategy, and helping other business owners create more freedom.

Beth shares how she learned to pay attention to what energized her, why she walked away from a successful Etsy business, and how finding her niche allowed her to build a business that better aligned with her strengths, family, and goals.

Together, Heather and Beth explore what it looks like to create a business that fits your life instead of consuming it, why niching down can feel scary, and how authentic marketing, relationships, and systems can support sustainable business growth.

If you've ever wondered whether it's time for a change, this conversation will remind you that your business can evolve as you do.

What You'll Learn:

● How Beth turned a corporate layoff into an entrepreneurial opportunity

● The unexpected lessons she learned building a successful Etsy business

● Why success doesn't always mean you're doing the work you love

● Why niching down can help you grow with more confidence and clarity

● The importance of building a business around your strengths

● How systems and automation can support more freedom and flexibility

Key Takeaway

Sometimes the next level of growth isn't about working harder—it's about getting honest about what truly lights you up.

Beth's story is a reminder that you don't have to stay where you started. As your life changes, your business can change too.

Action Step

Ask yourself:

1. What part of my business gives me the most energy?

2. And what part feels heavy, draining, or no longer aligned?

3. Identify one small step you can take toward building a business that better reflects who you are today.

🎁 Free Resource from Beth Kocol

Automations You Didn't Know Were Possible

If you're carrying your entire business around in your head, this free guide is for you. Discover simple automations that can help you save time, reduce overwhelm, improve consistency, and create more freedom in your schedule. Get your free copy here:

https://studio320vs.com/gfpodcast

If you’re ready to simplify your business and create more time freedom:

✨ Join the Focus & Flourish Circle™
A supportive space to plan your week, gain clarity, and grow your business with intention 

www.growflourishco.com/grow

✨ Explore the GROW & Flourish™ Suite & Community
Your all-in-one platform to schedule content, automate your marketing, and grow your business without working 24/7 (first month for $1)
www.growflourishco.com/grow-flourish-tools

✨ Connect with us:
Instagram: https://www.instagram.com/growflourishco
Personal IG: https://www.instagram.com/heatherschlickfalls
Facebook: https://www.facebook.com/growflourishco

🔗 Connect With Beth:

Website: https://studio320vs.com

Free Guide: https://studio320vs.com/gfpodcast

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Do you feel like your Instagram feed has to look perfect in order to grow your business?

In this episode, I’m sharing what happened when I tried to do everything “right”, like posting every day, perfecting my content, and chasing a polished Instagram feed… while feeling overwhelmed, distracted, and pulled away from what actually mattered most. 

If you’re a woman entrepreneur trying to balance your business, your family, and your time, this conversation will help you rethink what really drives growth.

We’re talking about the pressure to always show up, how perfectionism can quietly lead to burnout, and why more content isn’t always the answer. I’ll walk you through what I did to create more time freedom and sustainable business growth.

This is for the woman who is ready to stop doing it all and start building a business that actually supports her life.

You don’t need a perfect Instagram feed. You need a business that works for you.

What You’ll Learn:

•  Why a perfect Instagram feed isn’t required to grow your business 
•  How perfectionism in content creation leads to burnout in business  
•  How to create time freedom as a mom and business owner 
•  Why systems and scheduling content can support work-life balance 
•  How to step away from social media without losing momentum 

Key Takeaway

You don’t need a perfect Instagram feed to be successful — you need simple systems, support, and a business that fits your life.

Action Step

Ask yourself:  “Am I spending more time trying to make my Instagram look perfect… or actually growing my business?”

Choose one task this week you can simplify, schedule, or get support with.

If you’re ready to simplify your business and create more time freedom:

✨ Join the Focus & Flourish Circle™
A supportive space to plan your week, gain clarity, and grow your business with intention
www.growflourishco.com/grow

✨ Explore the GROW & Flourish™ Suite & Community
Your all-in-one platform to schedule content, automate your marketing, and grow your business without working 24/7 (first month for $1)
www.growflourishco.com/grow-flourish-tools

✨ Connect with us:
Instagram: https://www.instagram.com/growflourishco
Personal IG: https://www.instagram.com/heatherschlickfalls
Facebook: https://www.facebook.com/growflourishco

Send us Fan Mail

If your services aren’t selling like they used to, your messaging may be the problem, not your offer.

This episode is for service providers who have grown their skills and offers but are still attracting the wrong clients or experiencing inconsistent sales.

In this episode, I’m breaking down why your message may be out of alignment and sharing three simple shifts to help you communicate your value clearly, attract better-fit clients, and create more consistent income. I’m also sharing insights from a training with messaging expert Melissa Mackey. 

Inside the GROW & Flourish community, I see this all the time. Women are showing up, doing the work, and still feeling like something is off. More often than not, it comes down to this: your messaging still reflects an earlier version of your business.

You’re not behind. Your messaging just needs to catch up to where you are.

💡 What You’ll Learn:

•  How to know if your messaging is out of alignment with your current services 
• The difference between selling tasks vs. selling transformation 
• How outdated messaging attracts misaligned or lower-budget clients 
•  How to clearly communicate the outcome your client actually wants Why speaking to the wrong audience leads to slower sales and burnout 

✅Action Step

Rewrite one sentence so it clearly communicates:

•  The transformation you provide 
•  The level of client you serve 
•  The value of working with you now 

Subscribe and watch the LIVE training with Melissa Mackey here.

Follow Melissa on Instagram here.

🔗 Join Us:

Focus & Flourish Circle™
 A space for women entrepreneurs who are ready to stop overthinking, get clear on their goals, and build real momentum in life and business with consistent support and planning.
 👉 www.growflourishco.com/grow

The GROW & Flourish™ Suite & Community (Get your first month for $1)
 An all-in-one marketing platform with simple tools to grow your business, paired with the Focus & Flourish Circle for planning, support, and consistent momentum.
 👉 www.growflourishco.com/grow-flourish-tools

🔗 Follow and Connect:

Facebook: https://www.facebook.com/growflourishco
IG: https://www.instagram.com/growflourishco
IG: https://www.instagram.com/heatherschlickfalls
TT: https://www.tiktok.com/@growflourishco
LinkedIn: https://www.linkedin.com/company/grow-flourish-co

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Women haven’t always had the opportunity to take an idea and turn it into something bigger. The brands, platforms, and opportunities we see today exist because of women before us who were brave enough to take one idea and take action.

In this Women’s History Month episode, we’re honoring three women who started with a simple idea and built it into something much bigger than themselves. From creating community-centered brands and amplifying women’s voices to building companies that connect people to real opportunities, their stories remind us that one idea can create lasting impact.

I’m also sharing a personal reflection after hosting our 2nd annual GROW & Flourish Business Summit, which we intentionally held during Women’s History Month and International Women’s Week, a space filled with like minded ambitious, heart centered women learning, growing, and building businesses together.

• How women turned one idea into a global brand without having everything figured out
•  How Kendra Scott built a business rooted in community and giving back
•  How Reese Witherspoon created opportunities by telling women’s stories
•  How Janice Bryant Howroyd built a global company starting from her kitchen table
•  Why taking action on one idea can create opportunities for others
• The connection between Women’s History Month and modern women entrepreneurs
•  Why your idea could grow into something that impacts more than just your life

✅Action Step

Take a moment to write down one idea you’ve been thinking about.

Then ask yourself:

What is one small step I can take toward this idea this week?

Focus & Flourish Circle™
A space for women entrepreneurs who are ready to stop overthinking, get clear on their goals, and build real momentum in life and business with consistent support and planning.
👉 www.growflourishco.com/grow

The GROW & Flourish Suite™ & Community (Get your first month for $1)
An all-in-one marketing platform featuring simple tools to grow your business, paired with our Focus & Flourish Circle™ for planning, support, and consistent momentum.
👉 www.growflourishco.com/grow-flourish-tools

Facebook: https://www.facebook.com/growflourishco
IG: https://www.instagram.com/growflourishco
IG: https://www.instagram.com/heatherschlickfalls
TikTok: https://www.tiktok.com/@growflourishco
LinkedIn: https://www.linkedin.com/company/grow-flourish-co

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Women haven’t always had the opportunity to start businesses, lead companies, or create financial independence. The flexibility, time freedom, and work-life balance so many women entrepreneurs are working toward today exist because of women who chose to build something bigger than themselves.

In this Women’s History Month episode, we’re honoring the women in history who didn’t just build successful businesses, they created opportunities for other women to grow, earn, and lead.

You’ll hear the stories of three women who turned their own challenges into businesses that empowered thousands of women. From building sales networks and mentoring women in business to creating systems that support flexibility and family, their impact is still shaping how women entrepreneurs grow today.

I’m also sharing a personal reflection after hosting our 2nd annual GROW & Flourish Business Summit, which we intentionally held during Women’s History Month and International Women’s Day. 

💡What You’ll Learn

• How early women entrepreneurs created opportunities for other women when options were limited
•  Why women supporting women has always been key to business growth and community
•  How building opportunities for others can expand your impact as a business owner
•  The connection between Women’s History Month and modern women entrepreneurs
•  Why your business could be part of a bigger legacy of women creating opportunities for others

✅Action Step

Take a moment to think about one woman who has supported or encouraged you in your business. Reach out and thank her or pay it forward by encouraging another woman this week.

🔗 Join Us: 

Focus & Flourish Circle™ :  A space for women entrepreneurs who are ready to stop overthinking, get clear on their goals, and build real momentum in life and business with consistent support and planning. www.growflourishco.com/grow

The GROW & Flourish™ Suite & Community (Get your first month for $1): An all-in-one marketing platform with simple tools to grow your business, paired with the Focus & Flourish Circle for planning, support, and consistent momentum. www.growflourishco.com/grow-flourish-tools

🔗 Connect With Us: 

Facebook:  https://www.facebook.com/growflourishco
IG: https://www.instagram.com/growflourishco

IG: https://www.instagram.com/heatherschlickfalls

TT: https://www.tiktok.com/@growflourishco
LinkedIn: https://www.linkedin.com/company/grow-flourish-co

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Episode Summary:

In January, I stepped away from this podcast after losing both of my grandparents within three days. I didn’t batch content. I didn’t push through. I paused. In this episode, I’m sharing exactly how I protected my family time without hurting my business and the simple systems that made that possible. If you’re a woman entrepreneur trying to balance family and business, this conversation will show you how to:

• Set clear weekly priorities
• Stop overcommitting
• Protect your calendar
• Focus on one goal at a time
• Build a business that supports your life

You can have both an amazing life and a profitable business. But you have to plan for it.

✨ What You’ll Learn

✅ How I chose my weekly non-negotiables (family, client calls, rest)
✅ The exact way I use Google Calendar to time block my priorities
✅ Why I paused new clients and projects during a hard season
✅ How choosing one SMART goal per week kept revenue steady
✅ Why most women don’t need another course, they just need structure
✅ How accountability inside a membership creates follow-through
✅ Why boundaries protect your business long term

📌 Action Step

If it’s not necessary this week, it doesn’t belong on your calendar. Brain Dump everything on your plate, then choose the top 3 that will create real progress this week. Circle those 3. Do them first. When they’re complete, choose the next 3.

🔗 Connect With Us

🌿 Join our free monthly planning call inside the Grow & Flourish Community Hub
🔗 https://members.growflourishco.com/communities/groups/grow-and-flourish-hub/home

🌸 Learn about mentorship + join the Focus & Flourish Circle
🔗 www.growflourishco.com/grow

📲 Instagram: @growflourishco

Episode Highlights:

00:00:00 - Introduction to Grow & Flourish Podcast
Heather Falls introduces the podcast and shares her mission to help women entrepreneurs grow and flourish in life and business.

00:01:15 - Taking Time for Personal Priorities
Heather discusses her recent personal challenges and the importance of prioritizing family and self-care during difficult times.

00:03:32 - Balancing Life and Business
She explores how to build a business that supports personal life rather than taking it over, emphasizing the need for alignment with values.

00:06:14 - Time Blocking and SMART Goals
Heather explains her strategies for time management, including time blocking and setting SMART goals to maintain focus and productivity.

00:10:37 - Building Community and Accountability
She highlights the significance of community support and accountability in achieving business goals while maintaining personal well-being.

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In this episode, Heather sits down with Keyani Washington, founder of Chatskin & Hair Co., a multi-passionate entrepreneur, wife, veteran, and mom who went from repeating herself in client conversations… to launching three powerful online courses that solve real gaps in the beauty education industry.

Keyani shares how a military injury shifted her path, why the hair and skin care industry’s education system is due for a revamp, and how she found clarity, momentum, and strategy inside the GROW & Flourish Co. community. You’ll hear how she embraced digital products, learned to stop overthinking (hello, perfectionism!), and leaned into consistent coaching to get her time and confidence back.

Whether you're a beauty professional, service-based entrepreneur, or just tired of repeating yourself to clients—you’re going to feel seen in this one.

What You’ll Learn:

• Why outdated education systems are holding back growth in the beauty industry
• What sparked Keyani’s decision to shift from a service and product-based business to a course
• How she mapped her real-world client experience into 3 distinct offers
• The community that helped her launch imperfectly and keep moving
• Why consistent community, support, and the right tools made all the difference.

Highlights:

• 03:50 — Why creating another product wasn’t the solution she thought it would be
• 05:24 — The 3-course journey: how they came to life and who they serve
• 09:30 — When you’re tempted to overdeliver…
• 10:35 — The power of feedback, structure, and flexible strategy
• 15:34 — Advice for anyone who keeps repeating themselves in their business

Action Step:

If you're constantly repeating yourself to clients or answering the same questions in your DMs, it’s time to package your expertise.

This week, take 30 minutes to:
 → Write down the top 5 questions you get asked over and over again
 → Ask yourself: Could this be turned into a course, workshop, or training?

Then, join us for Open Office Hours to brainstorm how you can turn that repeat content into a scalable digital offer.

Start creating once, and serving many. Your future self will thank you

Resources & Links Mentioned:

• Join the Grow Inner Circle: Our private community for women entrepreneurs ready to grow and scale with planning, accountability, time-saving systems, and support www.growflourishco.com/grow
• Join us for Free Office Hours (Tuesdays + Thursdays at 9am CST): https://members.growflourishco.com/communities/groups/grow-and-flourish-hub/home
• Learn the 3 Core Principles that can help you finally understand your hair, get consistent results, and stop wasting time and money. chatshco.com/free-haircare-course
• Learn Pilonomy for Scalp & Hair Wellness: chatshco.com/haircare-practitioner-course
• Find Keyani on Instagram: https://www.instagram.com/chatshco/

Follow + Subscribe for more episodes packed with real-life business stories of other women making impact in their industries, time-saving business and marketing tips, and community wins. 

Send us Fan Mail

Episode Summary:

Every experience you’ve had, even the hard or unexpected ones, can plant the seeds for something meaningful.

In this episode of The GROW & Flourish Podcast, Heather Falls talks with Barbie Perry — a former professional dancer turned real estate agent, TV host, and founder of Bama Against Bullying. Through her nonprofit, Barbie uses dance and the arts to help kids build confidence, practice kindness, and discover their voice.

Barbie shares how her journey as a dancer, mom, and entrepreneur shaped her mission to make a difference. and how you, too, can use your own experiences to create positive change in the lives of others.

If you’re craving inspiration to lead with purpose and impact your community, this episode will remind you that what you’ve lived through can become the exact thing that helps someone else flourish.

💡 In This Episode, You’ll Learn:

• How your own personal experiences can inspire purpose and impact
• How Barbie’s dancing career turned into her being a nonprofit founder 
• The story behind Bama Against Bullying 
• How the Street Jam Kids program started
• The Upcoming Bama Against Bullying Fashion Show and what to look forward to
• The importance of modeling confidence and kindness for the next generation.

🔗 Connect with Barbie Perry

• Website: bamaagainstbullying.org
• Instagram: @bamaagainstbullying and @barbieperry
• Facebook: Bama Against Bullying
  
  
  

🌿 Connect with Heather + GROW & Flourish

• Join The GROW Inner Circle: growflourishco.com/grow
• Share your takeaways! Screenshot this episode and tag us Instagram: @growflourishco

Episode Highlights:

00:00:00 - Introduction to Grow & Flourish Podcast
Heather Falls introduces herself and the mission of the podcast, focusing on helping women entrepreneurs grow and flourish.

00:01:14 - Guest Introduction: Barbie Perry
Heather welcomes Barbie Perry, a storyteller, entrepreneur, and founder of Bama Against Bullying, discussing her diverse background.

00:02:19 - Barbie's Family and Background
Barbie shares her experience as a mother of five and her journey from Miami to Tuscaloosa, including her career in dance and entertainment.

00:04:43 - Bama Against Bullying
Barbie discusses the founding of her nonprofit organization aimed at combating bullying through the arts and her personal experiences with bullying.

00:06:17 - Ongoing Bullying Issues
The conversation shifts to the prevalence of bullying in schools and the importance of continued awareness and action.

00:08:02 - Advice for Women Making a Difference
Barbie offers advice for women looking to turn their experiences into a passion for helping others.

00:09:42 - Barbie's Real Estate Journey
Barbie shares her unexpected entry into real estate and how her bilingual skills have helped her serve the Hispanic community.

00:11:21 - Bama Against Bullying Fashion Show
Barbie introduces the upcoming fashion show event, celebrating its 10th year and its community impact.

00:13:57 - Event Highlights and Community Involvement
Barbie details what attendees can expect at the fashion show, including local boutiques and performances.

00:15:14 - Advice for Overcoming Setbacks
Barbie shares insights on maintaining a positive mindset during tough times and the importance of community support.

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Episode Summary:

Ever felt like you're juggling 27 tabs in your brain while also trying to remember where you set your phone, only to realize... you’re holding it? Same.

In this honest solo episode, I’m pulling back the curtain on what life and business really look like behind the scenes — garage sale chaos, soccer practice, grandbaby snuggles, and all.

Just because I’m a speaker, podcast host, and entrepreneur doesn’t mean I’ve got it all together. I’m recording this from a messy corner of our den, surrounded by workout gear, Cricut supplies, and real life.

So if you’ve ever looked at someone and thought, “She must have something I don’t,” this one’s for you. We talk about imposter syndrome, permission to show up imperfectly, and why your story matters, even when it feels ordinary.

Because success isn’t about having it all together, it’s about showing up anyway.

✅ What You’ll Learn:

• Why your story is worth sharing, even if it feels “too ordinary”
• What my current real-life office setup looks like
• How juggling business, family, and life can still lead to success
• A powerful mindset shift to help you keep going

💡 Key Takeaway:

Your office and life don’t have to be polished to be powerful and make an impact.

📣 Collab + GROW with Us:

💬 Come join the GROW & Flourish Community — it’s free and full of real women building real businesses without pretending to be perfect.
 🌿 Get business strategy and digital marketing support inside the GROW Inner Circle: growflourishco.com/grow
 📸 Follow Our Journey on Instagram: @growflourishco

Episode Highlights:

00:00:00 - Welcome to Grow & Flourish Podcast
Introduction to the podcast and Heather's journey from corporate life to entrepreneurship.

00:01:16 - The Reality of Juggling Life and Business
Heather shares a humorous personal anecdote about the chaos of daily life and the duality of being a business owner and a mom.

00:02:08 - Behind the Scenes of My Life
A peek into Heather's current life, including her workspace and family activities, highlighting the messiness of real life.

00:03:34 - The Myth of Perfection
Discussion on the misconception that successful women have it all together, emphasizing that everyone faces challenges.

00:06:13 - Permission to Be Imperfect
A reminder that you can be both a business owner and a person dealing with everyday life challenges, and encouragement to take action.

00:08:30 - Join the Grow & Flourish Community
Invitation to connect with the community for support and resources, along with final thoughts encouraging listeners to keep showing up as their authentic selves.