Social media is skyrocketing in popularity; just ask the 4.14 billion people active on social media throughout the globe.  These apps offer connection and communication and many target different demographics, such as Facebook, which is geared towards adults, and Snapchat, which is aimed at a teenage audience.  But as these apps grow and develop, we can see an increase in similarities.  Let’s look at the top apps dominating social media today, how advertising looks in each app, and what features they share.