In this episode, Dan and Amanda explore why your marketing and sales budgets shouldn't be separate conversations, they should be part of one unified growth budget. They discuss how to work backwards from business goals, make the case to stakeholders, and avoid common pitfalls like over-investing in saturated channels. 

You'll learn how to align your budget with strategic priorities, whether that's expanding into new markets or increasing customer lifetime value, and why staying flexible throughout the year is just as important as the initial plan. 

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