In this episode, our guest, Paul Mitchinson from Scalerr, shares his experiences and insights on scaling businesses. Discussing the importance of building a sticky community and creating stickiness within businesses. He also shares insights on entering a new market, whether to send an existing team or hire locally, and the challenges and loneliness founders face. Additionally, he talks about de-risking global growth, balancing personal and professional life, and the value of creating supportive networks. How to advise founders to focus on building a solid foundation before seeking funding and to be open to letting go and trusting others.

Explore the conversations around:

• Hiring the right people is crucial for scaling a business; sending an existing team member and hiring locally can be a practical approach to global expansion.
• Founders and CEOs often face personal sacrifices and loneliness during the scaling process, and balancing personal and professional life is a constant challenge for founders.
• Building a solid foundation and setting expectations is essential before seeking funding.
• Being open to letting go and trusting others is necessary for successful scaling.
• Building a sticky community is crucial for the success of an app or platform.
• Create stickiness within businesses by offering a product or service that becomes embedded in their operations.
• When entering a new market, it is essential to consider the best customer base and tailor the strategy accordingly.
• De-risking global growth involves understanding the journey and executing strategies effectively.
• Creating supportive networks and communities can provide valuable guidance and understanding.

For more discussions on the startup ecosystem and to support us, follow The Growth Cartel on LinkedIn: ⁠https://www.linkedin.com/company/the-growth-cartel/⁠

Episode Links

Patona: ⁠https://www.patona.com.au/⁠

Patona makes your startup funds go further. Set up your global team to scale your tech stack and team and compete with businesses across the globe. With teams across India, the Philippines and Sri Lanka, grow your team quickly!

Follow Brandon on LinkedIn: ⁠https://www.linkedin.com/in/brandonjkburns/⁠

4Phase Consulting

We are a team of experienced professionals who work at the intersection of strategy design and execution. We guide businesses through every step of their growth journey, from startup and scale-up to growth and turnaround. We do not just advise; we are actively helping you realise your ambitions.

Follow Rhys on LinkedIn: ⁠https://www.linkedin.com/in/rhyshenderson/⁠

Scalerr: ⁠https://scalerr.com/⁠

Scalerr serves high-growth technology startups and scale-ups. Working with clients to enable their growth and technology's impact on the world. Provide innovative talent and organisational growth advisory to expand clients' global footprint, enabling their technology to change the world.

Follow Paul on LinkedIn: ⁠https://www.linkedin.com/in/paul-mitchinson-8a4a06129/