We’re joined by Nicola Constantinou, UK Channel Marketing Manager at Vanguard and the brains behind Vanguard Active's innovative Tough Mudder campaign. We discuss how this groundbreaking campaign has reshaped the way financial services engage with professional audiences and how her foresight and creativity in blending the rigorous world of financial investments with the physical challenge of Tough Mudder have set new benchmarks in experiential marketing within the industry.