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The Growth Engine - Episode 8: Marketing’s influence on product development & growth
We’re joined by Filippo Stefanelli, CMO at Moneyfarm. With a 15-year journey in financial services marketing, Filippo has spearheaded innovative B2C initiatives as well as multimillion-dollar campaigns - amplifying AUM by over $1BN.
An expert in the art of brand storytelling and product UX, we discuss how his background has influenced product development and customer conversion at Moneyfarm, which strategies have accelerated growth and the future of financial services marketing.
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By hub.We’re joined by Filippo Stefanelli, CMO at Moneyfarm. With a 15-year journey in financial services marketing, Filippo has spearheaded innovative B2C initiatives as well as multimillion-dollar campaigns - amplifying AUM by over $1BN.
An expert in the art of brand storytelling and product UX, we discuss how his background has influenced product development and customer conversion at Moneyfarm, which strategies have accelerated growth and the future of financial services marketing.