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Michael Maximoff is the co-founder of Belkins, the #1 B2B appointment-setting agency, and a leader in revenue growth strategies. In this edition of Growth Leap, Michael breaks down how he scaled Belkins to 8 figures by focusing on acquisition, retention, and revenue alignment.

We dove into why traditional marketing and sales silos no longer work, how to make outbound effective in 2025, and why retention is the key to sustainable business growth. Michael also shared insights on structuring sales teams, setting up shared KPIs, and integrating marketing, sales, and customer success into a single revenue engine.

Michael discussed the importance of founder-led sales in the early years, how he structured compensation to drive retention, and why the best growth teams obsess over long-term value instead of short-term wins. We also covered the role of partnerships, content-driven outbound, and how to stay financially disciplined while scaling.

We covered:

• Why acquisition and retention must go hand in hand for growth
• Outbound sales in 2025: How to make it work without spamming inboxes
• Sales and marketing alignment: How shared KPIs transform results
• Founder-led sales: Why early-stage CEOs must drive sales themselves
• Financial discipline: How tracking every dollar helped Belkins scale
• Building trust in B2B: Why relationships matter more than volume

Whether you’re a startup founder, sales leader, or marketer looking to scale without burning cash on ineffective tactics, this episode is packed with insights on how to build a sustainable growth machine.

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