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Show Notes: Why do some employees thrive while others quietly disengage? In this episode of The GrowthPro Edge, Denise Killian sits down with Amber Lambert to unpack what truly motivates employees today. From personalization and gamification to culture and burnout, this conversation challenges outdated incentive systems and replaces them with practical leadership shifts that actually move performance. Amber shares what she's seeing in the field, why generic incentives no longer work, and how leaders can build environments where people want to stay, grow, and win.

Key takeaways:

• Why generic incentives fail and personalization wins
• How culture, autonomy, and ownership fuel retention
• The leadership shift that immediately boosts motivation
• The difference between compliance and commitment
• How burnout quietly kills performance

Chapters (For YouTube Viewers):

0:00 – Welcome to The GrowthPro Edge

1:40 – Meet Amber Lambert

4:15 – Why Incentives Don't Motivate Anymore

8:30 – Personalization vs. One-Size-Fits-All

13:05 – Burnout and Quiet Disengagement

18:20 – Culture, Ownership, and Autonomy

23:10 – The Leadership Shift That Changes Everything

27:45 – Final Takeaways & How to Connect

Connect with Us:

Website: thegrowthprogroup.com

Free Growth Call: thegrowthprogroup.com/coaching

About The GrowthPro Edge: Formerly ThinkTank Thursdays, The GrowthPro Edge is a weekly deep dive into strategies that help high-performing teams and visionary leaders sharpen their competitive advantage. Hosted by Denise Killian and brought to you by The GrowthPro Group.

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Show Notes: What can the .com boom of the 90s teach us about the AI revolution of today? In this episode of The GrowthPro Edge, Denise Killian talks with John Sullivan, a former ad agency owner who pivoted his business to become a digital pioneer for Fortune 500 companies. John shares how he recognized the internet as a threat to his traditional print business and transformed it into an opportunity by embracing "Business at the Speed of Thought".

Key Takeaways from This Episode:

• Curiosity as a Survival Tool: Why John leaned into the internet rather than fearing it when it threatened his primary revenue stream.
• The "Fail Fast" Mentality: The importance of rolling out ideas, finding mistakes quickly, and adjusting on the fly.
• Leading What You Can't Do: How John built a programming team without knowing how to write a single line of code.
• The Grace of Failure: Why the .com bubble burst and how John's business survived by focusing on real-world business models.
• Outsourcing the Noise: Why leaders must delegate day-to-day tasks to focus on the "big picture" and the future of their industry.

Chapters (For YouTube Viewers): 0:00 - Welcome to The GrowthPro Edge 1:50 - Meet John Sullivan: From the Marines to Marketing 4:04 - 1990: Discovering the Internet 6:27 - Recognizing the Threat to Traditional Print 7:40 - The Power of Business Networking & Research 10:55 - Selling Whirlpool on the "Way Cool" Internet 12:05 - The $0 Website: Building the College Football Hall of Fame 15:05 - Disrupting Your Own Revenue Model 17:00 - Fail Fast, Fix Fast, Move Fast 18:40 - Surviving the .com Bubble Burst 23:45 - The Lesson: Mind the Store, But Look to the Future 25:55 - Parallels to the AI Revolution 27:40 - Connecting with John Sullivan

Connect with Us:

• Website: thegrowthprogroup.com
• Free Growth Call: thegrowthprogroup.com/coaching

About The GrowthPro Edge: Formerly ThinkTank Thursdays, The GrowthPro Edge is a weekly deep dive into the strategies that help high-performing teams and visionary leaders sharpen their competitive advantage. Hosted by Denise Killian and brought to you by The GrowthPro Group.

WATCH THE VIDEO VERSION ON YOUTUBE

Show Notes: Did you know there is an estimated $21 billion sitting in unused gift and game cards across America? In the FEC world, this is known as "Float," and it represents both a massive opportunity and a significant liability. In this episode of The GrowthPro Edge, Denise Killian sits down with Josh Adkins, North American Sales Manager at Embed, to discuss how to manage unused balances and turn them into active spending.

Key Takeaways from This Episode:

• Understanding Float: Why monitoring unused card balances is critical for spotting system inconsistencies and potential fraud.
• Minimizing Liability: Practical ways to drive customers back to your center, from half-price game nights to high-quality redemption selections.
• The Power of Data: Why you should lean on your card system provider to digest the hundreds of available reports and identify your true KPIs.
• Mobile Wallet Benefits: How the shift to mobile reloading is changing the guest experience and driving revenue before the customer even walks through your door.

Chapters (For YouTube Viewers): 0:00 - Welcome to The GrowthPro Edge 1:45 - Meet Josh Adkins from Embed 2:10 - The $21 Billion Unused Spend 3:42 - Why Retailers Must Monitor Card Balances 5:02 - Strategies to Minimize Float Risk 6:10 - Redemption Makeup and Its Impact on Balances 8:12 - State vs. Federal Revenue Regulations 10:00 - Registering Cards for Birthday Marketing 12:05 - The Scavenger Hunt: A Creative Way to Spend Points 14:15 - Identifying the Right KPIs 16:15 - New Tech: Mobile Wallets and Tablets 20:10 - Final Growth Thoughts

Connect with Us:

· Website: thegrowthprogroup.com

· Free Growth Call: thegrowthprogroup.com/coaching

· Learn more about Embed: embedcard.com

About The GrowthPro Edge: Formerly ThinkTank Thursdays, The GrowthPro Edge is a weekly deep dive into the strategies that help high-performing teams and visionary leaders sharpen their competitive advantage. Hosted by Denise Killian and brought to you by The GrowthPro Group.

WATCH THE VIDEO VERSION ON YOUTUBE

Show Notes: Can you be a high-level entrepreneur and keep your day job? In this episode of The GrowthPro Edge, Denise Killian sits down with Chris Moyer, owner of Let's Roll Bowling and a successful real estate investor, to discuss how he manages multi-location businesses while maintaining a full-time career. Chris pulls back the curtain on the reality of the 36-month "break-even" period, the importance of journaling for mental clarity, and why the fear of failure shouldn't stop you from moving forward.

What We Cover in This Episode:

• The W2 Safety Net: Why Chris's mentor advised him to keep his full-time job to prevent "fear paralysis" during early business growth.
• The 36-Month Rule: Understanding that early business success often means reinvesting every penny for the first 12–36 months.
• Mental Hygiene: How a daily journaling practice helped Chris clear "brain clutter" and improve his mental clarity for business decisions.
• Learning to Walk: Why "no decision is permanent" and how to treat business mistakes like learning to walk.

Chapters (For YouTube Viewers): 0:00 - Welcome to The GrowthPro Edge 1:00 - Meet Multi-Entrepreneur Chris Moyer 2:48 - The Moments That Sparked the Entrepreneurial Spirit 5:41 - Managing Real Estate, Bowling Centers, and a W2 Job 6:44 - How to Stop Fear Paralysis 9:55 - The Reality of ROI & Reinvestment 11:27 - Journaling for Business Clarity 15:40 - Making Decisions Without Fearing the Outcome 19:59 - Advice to My Younger Self 21:45 - What Does Chris Moyer Do to Grow? 23:26 - How to Connect with Chris

Connect with Us:

Website: thegrowthprogroup.com

Book a Free Growth Call: thegrowthprogroup.com/coaching

Connect with Chris: WaystoWealthEquity.com or on LinkedIn.

About The GrowthPro Edge: The GrowthPro Edge is a weekly deep dive into the strategies that help high-performing teams and visionary leaders sharpen their competitive advantage. Hosted by Denise Killian and brought to you by The GrowthPro Group.

WATCH THE VIDEO VERSION ON YOUTUBE: https://www.youtube.com/playlist?list=PLhoXR5UooscWgniQfP9hpRLAkehyobe8T

Show Notes: As we move past the holiday rush and into the heart of the first quarter, it's time to stop chasing every shiny new promotion and start building a foundation that lasts. In this episode of The GrowthPro Edge, host Denise Killian sits down with marketing guru and "OG" team member Vivian Conterio to discuss why oversimplification is the ultimate marketing tool for 2026 .

Key Takeaways from This Episode:

• Foundation Over Promotions: Why jumping straight into new ideas without looking at what worked last year can stall your growth .
• Identifying Your Audience: The danger of trying to be "all things to all people" and how to find the specific community you should be serving .
• The 3rd Grade Rule: Why your message must be short, concise, and clear enough for a five-year-old to understand .
• Inspirational Metrics: How to identify the specific data points that drive your business forward rather than getting lost in too much information .

About Our Guest:

Vivian Conterio is a marketing and promotions expert with the GrowthPro Group and TrainerTainment . With over 10 years of experience, she is known for her extraordinary talent in creating beautiful, high-impact marketing initiatives that drive real business growth .

Connect with Us:

Visit our website: thegrowthprogroup.com

Book a Free Growth Call: Schedule a consultation with one of our coaches today .

Subscribe: Never miss an episode on Spotify, Apple Podcasts, or YouTube .

WATCH THE VIDEO VERSION ON YOUTUBE: https://youtu.be/RAaUSsLk-mc

What if the smartest way to start with AI is to treat it like your newest employee? In this episode of The GrowthPro Edge, Denise Killian sits down with AI expert Todd Smith to discuss building ethical, secure, and effective foundations before integrating AI into your business. Todd shares his "ETHICS" framework for navigating the rapidly changing landscape of artificial intelligence.

Key Takeaways from This Episode:

• Defining Purpose: Why you must treat AI like a new position with a specific job description.
• The ETHICS Framework: A step-by-step guide involving executives, tech leaders, HR, and industry experts.
• Security & Proprietary Data: Why paying for a protected service is essential to safeguard your intellectual property.
• Human-in-the-Loop: The critical importance of human oversight to avoid bias and harmful outputs.

About Our Guest:

• Todd Smith has spent the past 20 years in filmmaking and the last three years working behind the scenes in the generative AI space, helping companies cultivate and integrate these advanced tools responsibly.

Connect with Us:

• Visit our website: thegrowthprogroup.com
• Book a Free Growth Call: Set up a consultation with one of our coaches today.
• Get in Touch: Have an idea for the show? Email Denise at [email protected]

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Welcome to the very first episode of The GrowthPro Edge!. Host Denise Killian sits down with the visionary leaders behind The GrowthPro Group to discuss why growth only happens when we take a break from the "doing" to focus on "thinking."

In this inaugural episode, Beth Standlee (Founder of Trainertainment) and Candi Kelley (CEO of The GrowthPro Group) share the story of how their business evolved to meet the holistic needs of their clients—expanding from family entertainment into a powerhouse of sales, leadership, and team growth across multiple industries.

Key Takeaways from This Episode:

• The Evolution of Growth: Why "outgrowing your name" is a sign of a healthy business.
• Training vs. Coaching: Why the greatest impact comes from ongoing relationships rather than one-time events.
• The "In the Weeds" Trap: Why even the best leaders need an outside perspective to gain clarity and confidence..
• Leading with Intention: How curiosity and intentional learning drive personal and professional success..

About Our Guests:

• Beth Standlee: Chairwoman and Founder of The GrowthPro Group and TrainerTainment with over 20 years of industry experience.
• Candi Kelley: CEO of The GrowthPro Group, a hospitality veteran, and an expert in sales and team leadership.

Connect with Us:

• Visit our website: thegrowthprogroup.com.
• Book a Free Call: Ready to start your own growth journey? Set up a free growth call with one of our coaches today.
• Get in Touch: Have an idea for the show or want to be a guest? Email Denise at [email protected]