The concept is from Donald Miller's StoryBook framework.

Which suggests that most websites, social media posts, & Ad copy fails because it is trying to be too clever or it is simply too vague.

The Grunt Test checks your marketing messages by answering 3 simple questions.

1. 1What do you do?
2. How does it help me?
3. How do I get it?

Atomic Action

Use the Grunt test framework to create clear, not clever marketing messages.