Boasting the NFL, March Madness, PGA events like the Masters, plus Big Ten football and basketball, CBS Sports is a king maker in live sports.

On this edition of The Current Report, we explore how advertisers are taking hold of those games being streamed.

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To read the full stories included in this episode:

• How CBS Sports is bridging the transition between traditional TV and streaming: https://bit.ly/3R5n2WB
• US TV and Connected TV Ad Spending Forecasts H1 2024: https://bit.ly/3X1zw5k
• US Political Ad Spending Forecast 2024: https://bit.ly/3wPehZZ
• As U.S. election looms, political advertisers shift focus to CTV: https://bit.ly/3V1XE5r

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR