Pardot Life Hacks

The Guide to Paid Digital Advertising - Pardot Life Hacks - #46

Listen Later

A Salesforce Marketing Champion, Irvine Pardot User Group Co-Leader, Marketing Campaign Manager at Restaurant365, Brittany Rhyme, chats about paid digital advertising and how it ties in with your overall marketing automation strategy.

 

Takeaways

  • Brittany’s favorite Pardot Life Hack: Using Engagement Studio in conjunction with ad campaigns to track which ad creatives are the most successful and which content is resonating with each persona.
  • Before developing a new ad campaign, focus on who the audience is, analyze  historical data, look to see what content has been successful in the past, and have a clear campaign goal.
  • Understanding your buyer personas and where they are is key to having a successful ad campaign.
  • Switch up the content and update your ad copy when testing with your ads campaign. This avoids the “billboard effect” by frequently refreshing the wording in your content.
  • Put yourself in the shoes of your target audience. Refer back to customer stories to really get in the buyer’s mindset while writing ads.
  • “It takes a certain level of creativity to write ads. You just need to think back to your persona, who you are talking to, and what you are offering them versus what you are trying to get them to do.” ~Brittany
  • Career Advice: Speak at a Pardot User Group. Share with the community!

    •                                            

    Useful Links

    • LinkedIn: https://www.linkedin.com/in/brittanyrhyme/
  • Twitter: https://twitter.com/brittanyrhyme
  • Restaurant365: https://www.restaurant365.com
  • Pardot Landing Pages vs. LinkedIn Lead Gen Forms: https://thespotforpardot.com/2019/03/21/linkedin-advertising-should-you-use-pardot-landing-pages-or-linkedin-lead-gen-forms/

    •  

    Shout Outs

    • 23:14 Ben LaMothe
  • 38:51 Stephanie (Yen) Lin
  • 39:56 Dede Sabey
  • 41:57 Irvine Pardot User Group

    •  

    Social

    • #MarketingChampion
  • #Ads
  • #PPC
  • #Personas
  • #PaidAdverts
  • #EngagementStudio
  • #TrailblazerTalk
  • #Salesforce
  • #Pardot
  • #SalesforceCertified
  • #PardotLifeHackers
  • #SalesforceOhana

    •  

    Ways to Tune In

    • iTunes - https://podcasts.apple.com/us/podcast/pardot-life-hacks/id1476702195
  • Spotify - https://podcasters.spotify.com/podcast/3gTNQj4WnIPN0awdA8Qpan
  • Stitcher - https://www.stitcher.com/podcast/cheshire-impact/pardot-life-hacks?refid=stpr
  • iHeart Radio - https://www.iheart.com/podcast/269-pardot-life-hacks-48758528/
  • Google Play - https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Izjdvuefegnmrmlradp2l7rnqvm?t%3DPardot_Life_Hacks%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16
  • YouTube - https://youtu.be/Xw6vZgcSV9A
    • ...more
    View all episodesView all episodes
    Download on the App Store
    Pardot Life HacksBy pardotlifehacks