It's not a tagline, mission statement or slogan. A value proposition is one of the keystones to an organization's planning and success. Lauren and Tony discuss how to craft a value proposition, common mis-steps and how to communicate the value proposition once decided upon.Check out more at <a href='http://www.theguildfactor.com'>The Guild</a>.

It's not a tagline, mission statement or slogan. A value proposition is one of the keystones to an organization's planning and success. Lauren and Tony discuss how to craft a value proposition, common mis-steps and how to communicate the value proposition once decided upon. Check out more at The Guild.

It's not a tagline, mission statement or slogan. A value proposition is one of the keystones to an organization's planning and success. Lauren and Tony discuss how to craft a value proposition, common mis-steps and how to communicate the value proposition once decided upon.Check out more at <a href="http://www.theguildfactor.com" rel="noopener noreferrer">The Guild</a>.

The Guild Factor - Season 2, Episode 51: Creating a Strong Value Proposition

The G Factor is an exclusive podcast filled with marketing tactics for businesses and organizations searching for tools and sound marketing advice to gain an advantage over competitors. The G Factor Podcast is presented by veteran marketing, communication and digital influencers. Not always serious, Lauren and Tony also take time to review food and food trends, cars, entertainment and other general topics.

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The Guild Factor - Season 2, Episode 51: Creating a Strong Value Proposition

The Guild Factor - Season 2, Episode 51: Creating a Strong Value Proposition