Have you ever noticed how most people go on auto-pilot for major parts of their decision making?

From politics to purchasing, it seems like a lot of people are asleep at the wheel. Even worse, it sometimes seems like they've given up control completely, and somebody else is at the wheel. Why does this happen?

In this episode, we dive deep into something I like to call the "Guru Effect".

You'll discover how it works, how it's often abused, and how to incorporate it into your marketing.

As always, listen at your own risk.

Oh, and before I forget. If you wanna get in on the free webinar that I mentioned in this podcast, Click Here.

Download.