In this episode of Founders, Future, with host Ammar Elm, Povilas Rusevicius—founder of Arbor LDN—shares his journey into neurofeedback technology and its transformative power on mental clarity and emotional balance. A former athlete with a deep curiosity for neuroscience, Povilas discovered neurofeedback during his master’s in cognitive neuroscience, leading him to develop Arbor LDN’s brain-training system. He explains how neurofeedback works like a "gym for the brain," using real-time feedback to optimize brainwave patterns, addressing issues from ADHD and anxiety to peak performance and addiction recovery.

Povilas breaks down Arbor LDN’s three core services—in-house sessions, mobile setups, and rentals—while highlighting remarkable client transformations, including overcoming bedwetting and smoking cessation. He discusses the challenges of educating the market on neurofeedback’s safety and efficacy, as well as his vision for expanding beyond London. With a passion for merging science and human potential, Povilas reveals how Arbor LDN is pioneering accessible, personalized brain optimization for a healthier, more balanced life.