IP Fieldwork

The Gym Group, Basic Fit & Discount Gyms


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In this episode, we explore our recent published research on discount gyms discussing:
The key questions we've been studying around mature gym economics
How Domino's and its fortressing strategy is an interesting frame of reference for discount gym competition
The nature of competition in the discount gym business
Risks to GYM and BFIT and how we structure our research around the topic
...more
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IP FieldworkBy In Practise