What separates the CEO who scales from the CEO who stalls?

Spoiler: it’s not strategy—it’s habits.

In this episode of The Opt-In Podcast, Melissa Franks, your on-call COO, pulls back the curtain on the daily practices that either propel businesses forward or keep them stuck. Drawing on insights from working with nearly 50 entrepreneurs across industries, Melissa explains why consistency beats intensity and how three core habits can transform your role as a leader.

You’ll hear:

• The three growth-driving habits every CEO must master: owning your calendar, tracking numbers weekly, and delegating ruthlessly.
• The hidden bad habits that sabotage growth, like checking email first thing in the morning, attending every meeting, and constant context switching.
• Real client stories that show how simple habit shifts unlocked millions in growth.
• A practical three-step framework to audit your day, double down on good habits, and replace harmful ones.

If your business feels stuck—or you’re burning out trying to do it all—this episode is your playbook for clarity, focus, and momentum.

👉 After listening, DM Melissa to share the habit you’re committing to shift. Accountability starts here.

Connect with Melissa:

Watch the Episodes on Youtube

Instagram: instagram.com/melissa_franks

Schedule a call: melissafranks.com