In this episode, Lance Trippett breaks down two costly marketing mistakes he spotted during a simple trip to a barbershop — mistakes that happen in almost every small business.

From missed cross-promotions to poorly timed automation, Lance unpacks how good businesses lose repeat customers without realizing it... and how a few small tweaks in your customer journey can dramatically increase retention and referrals.

You’ll learn:
✅ Why timing and messaging matter more than automation itself
✅ How to spot blind spots by auditing your own client experience
✅ A simple system for turning one sale into multiple touchpoints

If you run a martial arts academy, gym, or any service-based business, this one will open your eyes to the hidden leaks in your marketing funnel.

🎧 Tune in, take notes, and start looking at your customer journey through fresh eyes.
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