Taylor Simpson is the founder and CEO of The Halo App, a peer to peer platform where borrowers can have access to money safely.

The Halo App: Becoming an Expert In One Thing

How do early-stage software startup founders identify competitors in their space? How do they leverage the information they learn to develop a go-to-market strategy? In each episode of the Startup Competitors Podcast, we sit down with a startup founder to learn about how they think about competition, and how they leverage their knowledge of the market and competitors to make better tactical decisions.

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The Halo App: Becoming an Expert In One Thing

The Halo App: Becoming an Expert In One Thing