In this episode of The Happy Writer, we look at the difference in mindset required to advertise successfully wide (non-exclusive to Amazon). It's one of the questions that comes up the most in relation to going wide: how do you advertise? Because it's impossible to advertise to every retailer, and therefore we're not going to try.

That's right. As a wide writer, your focus for advertising will be very different. It's about your whole catalogue and letting the book's metadata do a lot of the work for you.

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