In this episode, we take a step beyond patents and legal frameworks to explore a question that sits at the heart of innovation: how do organizations turn ideas into real outcomes? 

Romano Roth, Chief AI Officer at Zühlke, shares his perspective on AI transformation, organizational design, and the systems that help companies move from experimentation to impact. We discuss why many organizations struggle to scale innovation, how feedback loops influence decision-making, and why accountability needs to exist where the work happens. 

The conversation also explores AI adoption, the importance of experimentation and learning, and why organizations often need to rethink existing processes rather than simply add new technology on top of them. 

Because the hard things about IP? They often start long before a patent is filed.