A funny but true story from 1988 that painfully reminds us that the moment we think we are close to having it all solved, there’s always that one person who can knock it all back down. A hard reality that was learned by an eager student at a tiny college of art and design in Minneapolis, taking a brutal class that was required to graduate, called Typography 101.

Written by Pete Griffith

Pete Griffith is the Founder and President of Mentum. He’s not THE Family Guy but definitely a family guy (three kids, in fact). He does share something in common with that show – they have both won an Emmy for creativity. In fact, this Pete Griffith has also won multiple international advertising, editing and art direction awards. His approach to any project is simple. He believes the final product not only has to make you feel something, it must make you do something.

As a former creative director for over 20 years at the world’s largest ad agencies, his work for numerous Fortune 500 companies not only gained impressive creative recognition but boosted their bottom lines. But when work meant spending more time away from his family than with them, Pete started his own agency and never looked back.

Find out more about Pete here...