Croft Edwards is a Master Certified Coach who has been serving an array of clients with his company Croft + Company. He has created Performance Management Process courses and accompanying one-on-one coaching sessions with over 90 leaders of the largest platinum and palladium mining company in the western hemisphere. On this episode, we discuss why the first person you must learn to manage is yourself, how he arrived at the concept of the "leadership flow", his book writing process, and what he disagrees with about mainstream leadership development.