No motorcycle brand inspires stronger emotions, deeper loyalty, fiercer criticism and maybe more seething envy than Harley Davidson. With 115 years of history behind the bar and shield, more North Americans ride Harleys today than any other make, and the brand is so famous globally that its name alone is worth $5.7 billion dollars. Yet behind the corporate story remains a stubbornly idiosyncratic motorcycle company whose products still turn heads and haunt dreams, and whose riders are still a tribe of their own. In this episode, I talk to former Harley Davidson insider Steve Piehl about what makes the company tick, how it’s changing, and where the magic will come from to see it through its second century.

Episode 12 - The Harley Thing

A podcast about motorcycle culture, who we are, and why we ride.

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This Motorcycle Life is taking an indefinite hiatus from producing new episodes. A message of thanks from host and producer Bruce Philp.

A Message From Bruce

Would you ride with me? Should I ride with you? What does it take to be a great riding companion, or even know one when we meet one? Meet Bubba Eisenhauer, a former US Army Ranger officer who knows a thing or two about rolling with people you can trust. On the road as in combat, skill and reliability turn out to be mere table stakes. An inspiring conversation that reveals what being a great riding buddy really means, and the rewards that can only come from sharing what Bubba calls “one of the most beautiful things in the world.”

Episode 54 - The Nicest People

Do women experience motorcycling in their own way? Meet lori lozinski, a Canadian filmmaker and feminist whose own motorcycle life answers that question with a passionate ‘yes’. Using her personal journey as a template, lori has explored on film the particular magic that brings women and motorcycles together, and the special freedom that comes with that union. Two films into a trilogy on this theme, she’s just getting started. A provocative conversation about her work, motorcycling’s joyful sisterhoods, and how the reason women choose this life shines a light on one thing no rider should ever take for granted. (Warning: This interview includes discussion of suicidal feelings)

Episode 53 - The Purple Motorcycle

Who on earth would ride a motorcycle in a city like New York? Meet Brian Lau, a gifted young photographer who set out to document Gotham’s vibrant motorcycle scene in search of an answer. Despite not being a rider himself, he found a welcoming community among that city’s ‘rowdy’ motorcyclists and, through his lens, a fierce sense of family that’s deeply familiar to everyone who rides. But Lau’s gritty heroes also reveal the passion, humour and defiance it takes to do what we love in a sometimes hostile world… and eloquently proves how resilient the spirit of motorcycling really is.

Episode 52 - Coyotes

Every new rider is somebody’s kid, but what if that new rider is your kid? There’s no more emotionally complicated moment in a motorcyclist’s life than the day their offspring gets a motorbike of their own. Meet Wes Stephenson, who has been both that excited kid and that terrified parent in the course of his long motorcycle life. If you ask him, the recipe for being a great motorcycle mentor is much the same as the recipe for being a great parent: share your joy along with your wisdom, collect stories together… and know when it’s time to let go.

Episode 12 - The Harley Thing

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