This week I wanna talk about the harsh reality of your Facebook marketing strategy.

The reality is, no matter how much money, time, and effort we put in our Facebook pages and our ads, we never really truly own anything.

We're really merely renting off Facebook. Now what I mean by that is we don't own our Facebook followers, we don't own the people who like, engage, and share with our posts, we don't the data that's generated by the Facebook pixel sitting on our website.

Facebook can take this away from us at any time and that's the harsh reality. But, we're damned if we do and we're damned if we don't. Really, aren't we? So, it's really important that you include in your Facebook marketing strategies, ways to encourage people to get off Facebook or any social media platform, by all means, get them off Facebook and onto your database.

So, either buy an eBook in exchange for an email or a really good offer on a product or a service. We need to encourage them to get off Facebook and into your database. Only then do we own that data and we can nurture and do more with it.