Most businesses are wasting money on SEO. No clear deliverables. No accountability. No results.

In this episode, Alex and Mike call out the BS in the SEO industry and walk through exactly what you should be looking at if you're paying for SEO or content work. They break down how to use Google Search Console to validate your investment, why impressions and clicks mean nothing without context, and how to spot when your agency is just selling smoke.

You’ll learn:

- Why impressions are a vanity metric
- What keywords actually matter
- How bad SEO tanks your retargeting spend
- What a real teardown of Search Console reveals
- Why “we’re too busy for our own site” is the worst excuse

If you’re spending under $4K/month on SEO and don’t know what you’re getting, this is your wake-up call.