The headline or title of your content is perhaps the most important element to consider and is definitely one of the key elements to your overall success. Just think of it this way, if your headline doesn't do its job then no one is even going to read what comes afterward. You may have the greatest blog post, add, landing page or web page, but if no one ever reads it all of your hard work will be for nothing. The word count of your headline isn't as important as attracting attention and making an impact.

Take a listen to get more tips on awesome headlines for your posts!