The Healthtech Marketing Show

The Healthtech Marketing Show: All Things Marketing Ops, Milton Hwang, Mission Martech


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In this episode, Milton Hwang of Mission Martech, a long-time marketing technologist, talks about all things marketing operations. He has a deep background in healthcare technology marketing.

In our conversation, we cover the following:
- The evolution of marketing operations
- Where marketing operations is going
- How to structure, organize and operate marketing ops
- The four different personas of marketing ops leaders: Modernizers, Orchestrators, Psychologists, and Scientists

...more
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The Healthtech Marketing ShowBy Adam Turinas

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