Natalie Cunningham is the CMO of Terminus, one of the leaders in ABM technology. 

What Natalie doesn't know about ABM is not worth knowing.   

In this interview, we cover: 

-Who is Terminus 

-What is efficient growth 

-Why ABM is so relevant for healthtech

-What is the state of ABM adoption 

-What is the typical ABM adoption journey 

-How to create personalized experiences 

-How to use ABM with existing customers 

-What is GTM

Watch video here https://youtu.be/kHHnuU5IH4g