The Healthtech Marketing Show

The Healthtech Marketing Show: HIT Trends in 2024 with Mike Miliard, Executive Editor Healthcare IT News


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I recently hosted Healthcare IT News Executive Editor Mike Miliard on my Health Tech Marketing Show for an expansive view of the major healthcare IT trends and challenges emerging in 2024. 

We discussed the continued rise of transformative technologies like AI, which holds great promise but risks if not thoughtfully governed. The worsening scourge of cyber threats plaguing healthcare systems also commands urgent attention, with Mike bluntly stating, “It definitely seems to be getting worse.” 

While progress continues toward the elusive goal of seamless health data interoperability, legacy obstacles around privacy concerns, entrenched bureaucracy, and strained resources restrict the pace.

Telehealth and virtual care options keep expanding following pandemic-fueled adoption surges.

Leading-edge innovations in areas like quantum computing, genomics, and augmented reality inch healthcare towards a high-tech future, albeit slowly outside the biggest health systems.

We also touched on issues around advancing health equity, optimizing EHRs with richer data, and worrying sustainability questions threatening rural healthcare access.

I closed by getting Mike’s predictions on trends like climbing Epic EHR market dominance and a forecasted spike in AI-powered hacking threats.

For Mike’s full analysis and insights on all the critical technologies and challenges facing healthcare in 2024, listen to the podcast and video episode.



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The Healthtech Marketing ShowBy Adam Turinas

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