Unless you have been hiding under a rock in the last six months, you will be aware that ChatGPT is a big deal. It affects marketing in many ways, not least content marketing. Generative AI has been making a gradual impact on Content Marketing for a few years. ChatGPT 4 could be transformative.

If you are a content marketer concerned about the impact, fear not generative AI can give you superpowers, but you have to take action to master it.

In this in-depth interview, I chat with Case Meehan, a long-time content marketing guy who has been experimenting with generative AI for several years., He dives into the topic in great detail. It's one of the most fascinating conversations in a long time. And we cover a lot of ground:

- How ChatGPT and other generative AI tools have already made an impact

- How to get started

- What ChatGPT can enable content marketers to do, significantly how to leverage content more efficiently

- How this will change how content marketers work and the value they deliver

- What embedding means and why this is a game changer that needs to be mastered now

- How this will revolutionize how Thought Leadership content is created and what new possibilities it will create