Before the pandemic, tourism was BOOMING. According to the New York Times, international arrivals dropped to 381 million in 2020, which is a 74 percent decline from a little over 1.4 billion in 2019. As we all begin to find our way back to safe travel, the importance of experiential campaigns to the tourist industry will continue to rise. Today Rafale Chang founder of Tiger Party is hanging out with me in my CrashPad to tell us how he continues to bridge the gap between the global audiences and brand creative advertising campaigns. Specifically, with an experiential campaign that was tailored for the Taiwan Tourism Bureau, that captured the hearts of New Yorkers in the center of Times Square.