The Tension Between Caution and Possibility. As a graduate student studying game development and app design in 2004 to 2010, I found myself wrestling with questions that felt urgent and unprecedented. Social media was emerging at the time, and I couldn't stop wondering: What would this technology do to society? To me personally? To my children someday? How could I leverage this type of global landscape for my business?

These felt like entirely new ethical territories—until a persistent thought kept surfacing: maybe we've been here before.