The heart of selling: The Customer Experience

At the heart of selling is the customer experience.  An ad may capture your attention, content may create interest but the customer experience is where the magic happens.  This is the space where win or lose, this is the epicenter of the entire process. How do we create an engaging customer experience? We have to think of every detail of the process from the customer's perspective. Here are a few questions to ask: 1. What is my brand's digital/physical curb appeal? 2. What does my website/store/point of sale look, smell, sound and feel like? 3. How do I make the experience as human as possible? 4. How easy is it to find what they want? 5. How easy is it to purchase/buy/donate/exchange? 6. How do I care for people post-sale? These guys are doing it well Hioscar.com Amazon.com Apple Trader Joes Dollar Shave Club   Ready to create the customer experience?   Let's Talk!   Welcome to the Onward Creatives podcast. A weekly podcast bridging the gap between creativity and business. This podcast is for the creative entrepreneur, the one's who dare, dream and do. Each week I help you find clarity and take action so you can make a living doing what you love. The journey onward starts here.  Join us for Monday Night Live on FB and IG Live 8:30 pm EST. Don't do it alone!  Join the community! Onward Creatives Facebook     Ready to earn your customer's trust?   Let's Talk!   Welcome to the Onward Creatives podcast. A weekly podcast bridging the gap between creativity and business. This podcast is for the creative entrepreneur, the one's who dare, dream and do. Each week I help you find clarity and take action so you can make a living doing what you love. The journey onward starts here.  Join us for Monday Night Live on FB and IG Live 8:30 pm EST. Don't do it alone!  Join the community! Onward Creatives Facebook