What started as a loophole in a non-compete turned into a 40-year legacy of storytelling, culture, and community pride.

We sit down with Bernie Hunhoff, founder of South Dakota Magazine, and Katie Hunhoff, the second-generation leader, to hear how a small-town dream turned into one of the most respected regional publications in America. From farming roots and selling cows to pay printing bills, to building a legacy of visual storytelling, community engagement, and South Dakota pride. This episode captures the soul of a state through the eyes of those who’ve told its stories for decades.

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