In this powerful episode of Policy 360 Unplugged, I’m joined by Mairtin Mac Gabhann—the father behind Dáithí’s Law, which transformed organ donation policy in Northern Ireland.

What starts as a deeply personal story becomes a masterclass in campaigning. Mairtin shares how he navigated the political system, built cross-party alliances, and used storytelling, research, and strategy to create real policy change. His journey offers invaluable insights for anyone trying to influence decision-makers—especially from outside the traditional corridors of power.

We explore:

• How personal stories can drive systemic change
• Tips for campaigners on messaging, momentum, and media
• Building trust across political divides
• The emotional toll—and the legacy—of long-haul advocacy

Whether you’re a seasoned policy professional or starting your first campaign, this conversation is packed with wisdom, warmth, and inspiration.

Enjoy!

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