https://www.helderburg.com/

2:21 Spoke at Gary Vaynerchuk conference then Forbes Magazine approached. 3:33 Paul wanted to be a fashion designer, when he was young, .8:09 it was always Land Rovers it was always Defenders 11:36 September 11 2019 is when the HELDERBURB Facebook page went up, with no Defenders to sell. Finished the first defender in February of 2020. 13:33 we fabricate a lot of our own parts. We have our own braking system. We also rework the engine....modern turbo, cylinder head, rework the injection pump. We go into the suspension- lower it by an inch... progressive spring. Polyurethane bushings, anti sway bars. 16:41 It takes over 3300 man hours to make this vehicle 19:18 I have people that will call me and they'll say I'm kind of scared to tell you what I want. Because I'm afraid you'll tell me no. 24:19 it's it's a it's like a membership site and the price of membership is a Helderburg bespoke Defender. 31:16 Paul's wife has to be the only girl she knew that had a boyfriend or fiance making clothes 34:40 Paul bought out Hemming's ad inventory for the year