In Episode 25 of The Hello Effect Podcast, we link up with lyrical heavyweight Sam G for an unfiltered conversation that cuts straight to the heart of real rap and real life.

We uncover who Sam G really is, how long he's been sharpening his pen, and why Lil Gary played a pivotal role in his rap origin story. Sam shares how Lil G taught him song structure, breaks down his history with Mosberg Banga, and reflects on the love from West Philly that shaped his sound.

From writing bars inspired by real-life experiences to navigating industry contracts, Sam G opens up about the challenges of staying independent, the importance of having a team, and whether he's chasing major labels or riding indie all the way.

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