Douglas Little, founder of Heretic Parfum, and Drew Martin, founder of the eponymous line of cannabis and botanical pre-rolls, are kindred spirits bonded by a shared belief that plants are magic. The two brands came together to create The Herbalist, a functional fragrance designed to enhance the wearer’s wellbeing, with hemp-derived CBD, hinoki wood, vetiver, and lavender absolute.In this podcast episode, the two brand founders dig into the philosophy behind what Drew Martin is doing in the c...