The Hero brand archetype is based on the classic hero's journey, a narrative pattern that can be found in many myths, legends, and stories. The hero's journey consists of three stages: departure, initiation, and return. In the departure stage, the hero leaves their ordinary world and accepts a call to adventure. In the initiation stage, the hero faces various trials and tests, often with the help of a mentor or a guide. In the return stage, the hero returns to their ordinary world with a reward or a transformation.