The HeyCreator Show

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In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) talk about content formats — specifically, why and how to choose the one kind of content you should focus on for the next few years, along with examples of creators succeeding with a signature format.

Examples include Casey Neistat, Daniel Dalen, @bymaximise, Tyler Bruno, Seth Godin and more.

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In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) works with John Meese on finding his own 10X Promise framework — your one-sentence selling point to display the massive outcome you’ll get for your customers.

John isn’t your typical modern creator — he has no social media, and sells his programs and books almost exclusively through email… so you might want to pay extra close attention to how he’s able to clearly demonstrate his value. 

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In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) are joined by Clifton Sellers (@LegacyBuilder__) to discuss how to grow on social media, finding your unique positioning, the value of content for founders, and much more.

(0:00) — Intro

(3:26) — Finding your unique positioning

(8:24) — Everything is content

(22:34) — How to write like a founder

(33:43) — The move into YouTube

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In today’s episode of The HeyCreator Show, we’re running an audio-only version of Darrell Vesterfelt’s presentation at the HeyCreator Summit.

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In today’s episode of The HeyCreator Show, we’re running an audio-only version of Tim Grahl’s presentation at the HeyCreator Summit.

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In today’s episode of The HeyCreator Show, we’re running an audio-only version of Tim Stoddart’s presentation at the HeyCreator Summit.

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In today’s episode of The HeyCreator Show, we’re running an audio-only version of Bonnie Christine’s presentation at the HeyCreator Summit.

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In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) interviews Josh Spector (@jspector) on how to grow your newsletter with social media — and vice versa.

(0:00) — Intro

(4:21) — Do you need more followers, or something else?

(17:20) — Switching from a weekly to daily email

(26:29) — Josh’s presentation on growing your newsletter with social media

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In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) catches up with old teammate Charli Prangley (@charliprangley) to discuss the role of design and branding for creators, along with the process of rebranding ConvertKit to Kit and lessons from her journey as a YouTuber.

(0:00) — Intro

(1:48) — The #1 design mistake creators make

(12:26) — Outside perspective on your design process

(22:30) — Charli’s creator journey

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In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) interviews old friend Bryan Harris (@Harris_Bryan). 

Bryan is the founder of Growth Tools and has a vastly different perspective on content, audiences, and business than the majority of our guests. Listen in for his thoughts on which kinds of clients to serve first, why he believes you DON’T need an audience, and the one-word marketing strategy that beats everything else your business can offer.

For HeyCreator listeners, Bryan put together an incredible resource of tools he referenced in the show here.

(0:00) — Intro

(1:01) — The Hershey Kiss/Tesla Strategy

(8:23) — “You don’t need to build an audience…”

(17:50) — How to borrow someone else’s audience

(26:18) — What’s the simplest path towards your business goal?

(37:17) — The one-word marketing strategy

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