Welcome back to Pyvot Point, your AI-generated audio sidekick for smarter marketing moves (and fewer “why did I DIY that?” regrets).

In this episode, we’re diving deep into one of the sneakiest traps for entrepreneurs and small teams: DIY marketing. When exactly does it quietly start costing you more than hiring help ever would?

We unpack:

• The hidden time sink of building your own marketing assets, especially when they don’t convert
• Why effort ≠ effectiveness (and why that Canva landing page might be bleeding your ad budget dry)
• The dangerous allure of “feel-good” vanity metrics and why they don’t actually help your bottom line
• Why AI can assist but not replace strategic thinking (plus, how to avoid spaghetti content)
• What SGE and AI-driven search mean for your DIY content strategy in 2025 and beyond

If you’ve ever felt like your wheels are spinning, your calendar’s full, but your results are flat, this one’s for you.

So grab a coffee, pause your eleventh open tab, and let’s find out whether it’s time to outsource...or just rethink how you’re spending your marketing energy.

Hit play, drop the Canva, and pivot smarter.

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This episode of Pyvot Point was generated with the use of AI tools (and a little editing from a real-life human being). For more information on how we did this, be sure to reach out to us here.

Learn more about Pyvot Digital Growth on our website and follow us on Facebook and LinkedIn.