If you're spending twice as long on podcast editing and production but struggling with discoverability, it's time to make strategic decisions about where to invest your limited time.

This episode is a live strategy session where I give direct, value packed advice to Hamza Idris, host of The Modern Man Podcast. We address the crucial choice between video and audio, and the necessary steps to niche down and ensure the longevity of your show.

Key Take Aways:

• Understand why video production requires at least twice the time of audio editing, leading to burnout if you're not careful.
• See why your audio audience might be more valuable.
• Learn to strategically choose between mastering a single platform, like audio-only or YouTube, to drive growth and avoid spreading yourself too thin.
• Discover why your broad niche puts you in direct competition with massive shows (like Modern Wisdom) and how niching down helps you find your specific "crowd".
• Identify why your podcast title and artwork are currently hindering search results and how to get your show in front of people who are actually searching for your content.

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