The EV industry’s biggest problem is not fake numbers but carefully hidden harms: batteries that rely on water-wrecking lithium, child‑mined cobalt, and toxic nickel processing. Through supply‑chain blind spots, “zero emissions” becomes a promise that asks consumers to ignore human and environmental damage. Drawing on interviews, consumer segmentation, lifecycle data, and messaging analysis, we show why green marketing is eroding trust and how radical transparency can reverse the damage.

What we'll discuss:
- 🔍 Hidden supply-chain environmental costs
- 📊 Lifecycle emissions vs. manufacturing impact
- 🧑‍🤝‍🧑 Consumer trust and segmentation insights
- 🛠️ Transparency practices that build trust
- 🔄 Battery sourcing and end‑of‑life solutions
- ⚖️ How to shop and demand accountability

📃 Access the full research here：
The Hidden Cost of "Zero Emissions"

About Atypica
Atypica is an AI-powered content brand focused on global markets, technology, and consumer mechanisms. We use interdisciplinary methods to dissect overlooked structural variables, business logic, and pattern shifts that shape the future.

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Agent Support: atypica.AI
Model Support: Creative Reasoning

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